ROGUE ONE, A STAR WARS STORY

Who produced the film?

Kathleen Kennedy and Alison Shearmur

•Who directed the film? 

Gareth Edwards 

• What other films have they directed? 

Godzilla, Monsters, Factory farmed and End Day

• What was the budget? 

 $265 million

• Who stars in it? 

Felcity Jones, Diego Luna and Alan Tudyk

• What other films have they been in?

Many but the most popular being:
Felicity Jones - The Theory of Everything, Spider Man 2 and Chalet Girl

Diego Luna -Dirty Dancing, The Book of life, Flatliners 
Alan Tudyk - The Imitation Game, breaking the code, Enigma

• What technology has been used to make the film? (What cameras did they use? How was the film edited? What CGI was involved?) 

The use of computer-generated imagery to bring back characters who appeared in a 39-year-old movie — as they appeared in that movie. Also, the character Fisher’s younger self makes a cameo by using CGI and special effects 

• How was the film marketed? Which different marketing tools were used?

A teaser trailer for Rogue One, released by Lucasfilm on April 7, 2016, was praised by reviewers for its portrayal of strong female characters. The trailer was viewed close to 30 million times in its first 29 hours In June 2016, Rogue One was promoted at the Star Wars Celebration Europe III event in London. During the event, a new official poster was unveiled, A second teaser trailer was also unveiled, screened exclusively for the Celebration audience, and not streamed online. This new trailer was reviewed favorably by critics The second trailer was shown publicly during a broadcast of the 2016 Summer Olympics and received favourable media reviews.

 • What examples of synergy with other products/merchandise can you find? 

An example of synergy is collaborating with Disney, this associates with the merchandise produced through the Disney brand e.g. Toys, Mugs, T-shirts and posters.• What examples of cross media convergence can you find? 
With Disney supporting the Star Wars brand and The Force Awakens‘ late-December 2015 release and building anticipation for Rogue One leading up to the present day.

• What examples of technological convergence can you find? 

hrough the use of their official companion app. On the app you can take a selfie of yourself as a Jedi and share it on to social media. This promotes the film as it spreads the word about the film, which is an example of viral marketing. This is how convergent devices, such as smartphones, can engage and interact the audience to gain popularity and interest in the film.

• Where and when was this film released (nationwide, worldwide) and in what cinemas?

The film premiered in Los Angeles on December 10, 2016, and was released in the United States on December 16. Cinemas such as the Odean and Everyman cinema.
• What formats was it available in (digital / 3D etc…)? 
It was available on DVD format and online platforms such as Google Play movies. Also on blu-ray and 3D
• Who is the target audience?
The target audience for this film is extremely broad, but mainly would appeal to males and females of the age of 15-35